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Discover a beginners self-guided course for women entrepreneurs, especially in family businesses. This toolkit includes PPTs, textbooks, worksheets, mini-lectures, and interactive activities. Engage with online media, quizzes, and surveys to enhance learning. Empower yourself with theoretical knowledge, practical exercises, and expert insights for your business journey.
The first module of the training program caters to women leading family businesses, emphasizing entrepreneurship essentials and leadership. Tailored for diverse backgrounds, topics include business types, mindset, management, and team building, ensuring sustainable success.
The second module focuses on marketing and sales challenges for women leading family businesses, addressing issues like limited experience, discrimination, language barriers, and resource constraints. Learn strategies to overcome obstacles and access tailored resources for effective marketing and sales management.
In the third module, you’ll delve into finance and accounting basics essential for entrepreneurship. Explore financial management principles tailored to small businesses, including planning, analysis, cash flow, risk management, and investment decisions. Gain vital knowledge on assets, liabilities, equity, revenue, and expenses for informed financial management.
In the fourth module, you’ll explore managing multiculturalism in global businesses, part of the BOSS project. Gain insights into cultural effects on global markets, business relationships, negotiation, empathy, conflict management, and cultural intelligence. Access inspiring videos and a skills/knowledge table for comprehensive learning.
In the fifth module, explore the green aspects of entrepreneurship in response to the growing importance of sustainability. Delve into definitions of sustainability, sustainable development, and the green economy. Discover the GreenComp Framework and its comparison to EntreComp, along with practical insights on transitioning to a circular economy and designing sustainable business models.